Soap opera fans are in an uproar as ITV drops a bombshell: the British Soap Awards have been cancelled for the second time, leaving devotees of Coronation Street, Emmerdale, EastEnders, and Hollyoaks in disbelief. But here's where it gets controversial... While no official reason has been given, viewers are crying foul, especially after the groundbreaking Corriedale crossover—a fusion of Coronation Street and Emmerdale—which drew a staggering 5.9 million viewers across TV and streaming platforms. This cancellation feels like a slap in the face to fans who were eagerly anticipating recognition for such a monumental event. And this is the part most people miss: the decision comes during Coronation Street's 60th anniversary year, adding insult to injury for long-time supporters.
The British Soap Awards, a beloved annual tradition since 1999, have been a highlight for soap enthusiasts, typically airing in early summer. Hosted by Jane McDonald since 2023, the ceremony was previously cancelled in 2024, with ITV promising a return in 2025. That year's event, held at London's Hackney Empire, saw EastEnders sweep eight awards, including Best British Soap, while Coronation Street snagged just one—an outstanding achievement award for David Neilson's 30-year portrayal of Roy Cropper. But here's the kicker... Despite the 2023 edition doubling its audience to 2.9 million viewers, and the Corriedale crossover boosting ITV's streaming figures by 48% year-on-year, the awards have been shelved again. Fans are fuming, with one tweeting, 'No soap awards means no Corriedale special recognition—who else is going insane?' Another lamented, 'This is so sad. The impact of Corriedale was too strong.'
Is this a missed opportunity or a strategic move? Some fans argue that the cancellation undermines the recent success of British soaps, which have been instrumental in ITV's record-breaking streaming numbers. Others wonder if the broadcaster is reallocating resources or rethinking the event's format. Whatever the reason, the silence from ITV has only fueled speculation and frustration. Will the British Soap Awards return in 2027? Only time will tell. But one thing is certain: fans won't let this decision slide without a fight. What do you think? Is ITV making a mistake by cancelling the awards, or is it time for a change? Share your thoughts below!
